
Capturing Trust: the promise of biometrics for good
It’s happened to all of us. We’re scrolling through our social media feeds and see a funny picture or video, only to find out later that it’s fake. In the age of AI, spoofing people’s faces and voices has become incredibly accessible. With every selfie and video posted, we’re unintentionally contributing to a growing data library for fraudsters to exploit. Fraudsters pull facial and voice biometrics from publicly available content online to create deepfakes and clone voices, meaning identify theft can happen to anyone. The good news? There’s a biometric marker that fraudsters cannot easily steal from social media or other



