It’s happened to all of us. We’re scrolling through our social media feeds and see a funny picture or video, only to find out later that it’s fake.
In the age of AI, spoofing people’s faces and voices has become incredibly accessible. With every selfie and video posted, we’re unintentionally contributing to a growing data library for fraudsters to exploit.
Fraudsters pull facial and voice biometrics from publicly available content online to create deepfakes and clone voices, meaning identify theft can happen to anyone.
The good news? There’s a biometric marker that fraudsters cannot easily steal from social media or other online platforms, and it’s right at your fingertips.
The Fingerprint Advantage
For almost everyone, fingerprints are 10 unique identifiers to each person, making them almost impossible to replicate. Rather than recreating one face or voice audio clip with AI tools, fraudsters must collect physical identifiers or get access to secure databases.
Fingerprints are already a widely accepted method for identity verification across government ID and passport systems, meaning fingerprints are a strong biometric data point with a trusted baseline and resources. With 10 identifiers, each person strengthens their very own verification and identification for financial, government and everyday services.
But biometrics is doing more than just providing secure access to services, its helping shape our society and protect the most vulnerable groups.
Protecting the Most Vulnerable with Secure Identity
We’re seeing the impacts of secure and efficient fingerprint identification technology through partnerships like our own, with My Family ID and The Exodus Road keeping vulnerable populations safe and combatting human trafficking.
My Family ID uses Identy.io’s touchless fingerprint technology to collect biometric markers, reducing the need for physical records and ensuring law enforcement can identify a child or senior during an emergency. With just a standard smartphone camera and LED flash, law enforcement can capture clear, high-quality fingerprint images without physical contact, enabling them to identify missing loved ones and return them home safely.
Law enforcement can apply the same technology to identify victims of human trafficking. With more than 50 million people living in human trafficking exploitation in 2025, the Exodus Road is helping law enforcement agencies around the globe find and free trafficked people. Many victims of human trafficking are forced to use fake names, stolen or altered IDs or carry no ID at all. Identy.io’s native software development kit (SDK) enables easy integration of biometric fingerprint authentication into mobile apps on any smartphone, maximizing law enforcement resources and helping liberate millions of victims.
Stronger Security, Greater Trust
Of course, these benefits and use cases for good don’t erase the risks. Without strong guardrails and standards, biometrics are susceptible to misuse. That’s why transparency, privacy and accountability are not an option—they’re nonnegotiable.
Unlike other digital identity alternatives, the Identy.io’s touchless fingerprint identity verification solution processes all user information on the user’s own device. This offers a tailor-made solution to combat the major privacy threats of today and gives users complete control over their personal data.
Identy.io solutions comply with the highest security standards from the National Institute of Standards and Technology (NIST) and the ISO 30107-3 standard on liveliness guaranteeing users have the most secure and accurate biometric identity management tool.
The Identy.io Approach: Secure, Responsible, and Scalable Biometrics
Fingerprints are the future of secure digital identity. Identy.io is committed to equipping public and private entities with the tools necessary to capture high-quality data on-device for a secure, scalable authentication experience to help better our communities and protect those most vulnerable to fraudsters, deepfakes, AI and more.
Our technology doesn’t rely on third-party infrastructure or cloud management tools to process information, resulting in significant cost savings for public and private entities. And without the need for internet connection, Identy.io solutions can be used in places with little to no coverage, enabling users to access the solution whenever and wherever they need to.
We’re committed to bridging the gap between human and digital identity right at your fingertips.
